Good To Go
Good To Go is a brand I created to make the Used Car Safety Ratings Report more approachable and helpful for everyday drivers. The goal was to turn complex data into something friendly, trustworthy, and easy to understand, especially for people buying a used car for the first time.
The brand features two mascots who guide users through the car-buying journey, making safety information feel more relatable. Bright, high-contrast colours and clean visuals give the brand an energetic, confident tone that stands out across print and digital platforms.
Alongside the logo and mascots, I developed a full set of mock ups, including bus ads, social media posts, and a fact sheet, to show how Good To Go could live in the real world as a resource that helps people feel safe and informed before they buy.